a Strong Team


What it is  

Firo (Fundamental Interpersonal Relations Orientation) is a tool designed to create and improve working relationships. It brings self-awareness and the skills to collaborate positively and efficiently to individuals and teams.

Conflict and communication

Manage and resolve conflict and communication issues between different people and teams.


Firo-B provides a great compliment to coaching sessions by raising self-awareness and understanding on how we come across and what we need from others.

team development

Get a new team off to a great start or a challenging one on the right track with a solid understanding of one another. Firo-B will bring skills and awareness with short and long-term impact.

Leadership and Trust

Learn more about yourself and how to influence others. Know what you need to get and receive from your relationhips. Get actionable insights to build trust and effective leadership.

Settle for more

Get results with an actionable, engaging and efficient program. Designed specifically for your teams.


Let us know what you need and get a polished and professional Firo-B program delivered to your team.

Plan for a better Future

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71% Increase in Return Users


50% Increase IN Sales

Our Specialties

  • Financial
  • Product Design
  • Social Media
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What you get with firo

Whether you choose Firo-B for Teams or Firo Business for leadership development, you:

Get an insightful gauge of interpersonal needs, wants, relationship styles and behaviour in your team.

Identify differences between the way we treat others, and the way you like others to behave with us.

Resolve issues around management style, team dynamics, relationships and culture, making it perfect for coaching.

Combined with the MBTI tool, see how the interpersonal behaviour affects the expression of type.


FIRO has a proven record with a variety cultures and languages. Whether you are a local organization or an international corporation, you get to learn how to shape and adapt your behaviour. The goal is to improve relationships, strengthen collaboration, build trust and develop solid leadership.  Whether you want to use it as a part of coaching, team development initiatives or career development, Firo-B can definitely support you.  Get in contact for more information and feel free to have a look at some questions you might have.


How does it work?
  • We meet to discuss your team needs
  • Your team gets an online and confidential questionnaire to fill in
  • If desired, each team member receives a follow-up one-to-one session to go over their individual details
  • We have a team session to see the team level results, how to improve collaboration, actionable plans on how to work better together.
  • If desired, we provide individual coaching sessions.
Do you Offer Long-Term Services?

Yes, it's great that you ask! Firo-B can be implemented in one day or morning but to really bring the team to their best, you will want an ongoing approach. We provide coaching, follow up sessions and tailored programs to provide long-term support to your team.

What Types of Businesses Do you Work With?

We work with any company that is eager to create a great working environment where all of their talents can excel.  This includes,


  • Big international companies, where you can find very different cultures, working styles and personalities.
  • Small - medium-sized companies, facing culture changes.
  • Individuals and freelancers, wanting to get a healthy start with positive relationships with partners and clients.
Does it work with Virtual teams?

Yes! Not only we can implement Firo-B and Firo Business virtually to multiple locations, but Coaching for Work can also help you build effective virtual teams.

What are the key benefits?
  • Offers a new perspective on behaviours they have or see in others
  • Suggests ways to solving misunderstandings and conflict
  • Releases tension between members of a team or multiple groups
  • Engages the team, support their sense of union
  • Builds trust 
  • Improves performance 

It becomes a handy tool for individual and team development, performance management and conflict resolution.

How much does it cost?

There's no fixed price. We would need to discuss your needs and adjust accordingly. A few things that will influence your investment:


  • How many people will be a part of this initiative?
  • Is this tool part of a more extensive program to grow your teams?
  • Are the sessions conducted online or in person? Is there a need to travel?
  • Which materials will you want to give to the participants (reports only, books, one-pager, research papers, etc.)?
Where are you?

Coaching for Work is based in Zurich. We can simply work together in person if you are in Switzerland. If not, we can do this virtually, or we can discuss travel arrangements.

The FIRO-B is a ‘safe’ framework to achieve some very deep insights into team dynamics, helping teams enhance trust and openness between members so they can work towards common goals much more effectively.

Lisa Gresty

Organisational Development Practitioner, Mid-Cheshire NHS

A solid fondation

When working with Coaching for Work, you rely on:

FIRO assessment distributor & content provider

Firo-B Certified

Certified Coach and ICF member

Test User Certified by the British Psychological Society

Get your teams to their best

Maximize the business relationships of your teams with Firo with a personalized and professional execution.